Factors Affecting Intention To Visit Riau Islands

This study aims to empirically test 1) destination quality, image, and natural cultural attractions on intention visit. 2) quality image tourist satisfaction. 3) satisfaction 4) visit through Data was collected using an online questionnaire from 221 respondents who are tourists which have visited Riau Islands in the last three years, then examined PLS-SEM. The results indicate that only could not predict directly, while all other variables able positively significantly. research is expected be a reference for Dinas Pariwisata of Province determining effective strategy by knowing tourists’ most needed preferred factors order increase visit, as well tourism competitive advantage Islands.